What We Do

We work with senior managers to locate and expand the strongest assets of their businesses. Surprisingly, we've found that most businesses don't operate at their full potential.

Our teams work with companies to answer such questions as “What is your core value proposition?" “Who is the real customer?” “What are your most differentiated and strategic capabilities?" and "What are your most critical product and service offerings?" Once we've mapped out a core business's true capabilities, we help clients identify and prioritize new opportunities based on market strength and revenue potential.

Our Approach

Achieving growth is a complex and difficult equation. Only a small minority of emerging companies succeed in identifying and maintaining sustained growth, and for three major reasons:

For one, too many companies leave money on the table in their core businesses, failing to optimize for cost and revenue opportunities–or to seek nearby adjacencies to expand the core; For another, companies selling into mature markets need to expand their horizons. We help them look for new sources of revenues, or adjacencies, via new distribution channels, customer segments or geographies, and avoid taking a step too far; Finally, some companies will hit a wall in their traditional business lines and need to renew their core. We help such firms find successful platforms, often within their own businesses, along with new customer insights and capabilities to identify and or renew their business model.

In the case when a company's value proposition has run its course, or faces industry upheaval, we help executives renew company strategy and capabilities. This work entails identifying core value within the organization, existing customer set, and market segment. Finally, successful growth relies heavily on management execution. That last imperative is particularly challenging in many emerging organizations, which is why The Engdahl Group works to generate consensus within management by jointly developing and prioritizing growth strategies.

Our People

Thomas Engdahl

Tom is a pioneer and early day entrepreneur of technologies ranging from telecommunications and cable to Internet-based content and video delivery. He has established, built and led technology companies to financial health by conceptualizing and executing strategic marketing and business development campaigns that consistently delivered strong revenue gains. His ability to raise capital, turn around struggling endeavors, and establish joint ventures and strategic partnerships has led to IPOs and profitable sales of a number of companies.

Marsha Guinn

Marsha Marsha has spent the last 12 years running her own bookkeeping/accounting practice called MG Accounting. Her clients have included start-up companies, law firms, small entrepreneurial organizations and companies in distress. With a stable track record of handling business from startup to profitability, Marsha has built her practice to serve the needs of small and start-up executives. As a sole practitioner with over twenty years experience in accounting, information technologies, and business management, Marsha enjoys rolling up her sleeves and working with her clients to solve their everyday business problems.